Intro

Cosmin Cosma, the owner of INSUS Marketing and our long-term business partner, contracted us to design the launch of this new food supplement in the VitaMax range. We enjoyed the challenge of designing a new addition for this popular Romanian brand.

Year

2021

Services
  • Packaging Design
Deliverables
  • Box Design
Intro

Cosmin Cosma, the owner of INSUS Marketing and our long-term business partner, contracted us to design the launch of this new food supplement in the VitaMax range. We enjoyed the challenge of designing a new addition for this popular Romanian brand.

Year

2021

Services
  • Packaging Design
Deliverables
  • Box Design
The Purpose

To design the packaging box in a way that conveys the plant-based formula of the Vitamin D3 supplement but also respects the brand’s visual hierarchy. 

The Design Solution

We chose a deep green for the background that acts as a powerful contrast for the 3D pill on the front of the box. The layout respects the brand’s visual language but it differentiates the product at the same time. 

Client Testimonial

“As usual, working with Iulia on packaging projects makes managing a creative agency so much easier. I can focus on growing the business while trusting that deadlines are being met and guidelines are being respected. This was the case with the Vitamax D3 project as well, as my client was really happy with the result.” – Cosmin Cosma, Owner of Insus Marketing