Intro

Following the successful completion of the Floriol Cold-Pressed Oil packaging design, Simona Străuț, branding specialist at Renaissance Design, invited us to partner up on another product launch, this time for the Bulgarian Kaliakra Oil. As always we are grateful to Simona for the opportunity and really proud of the outcome.

Context

Kaliakra is a brand with a longstanding tradition on the Bulgarian market and being one of the most recognized oil brands. To strengthen the Kaliakra brand image in the “naturalness” territory, the client wanted to extend the range in the specialties segment by launching  3 new recipes with aromatic herbs, made of first press rapeseed oil.

Client

Renaissance Design

Year

2020

Services
  • Creative Direction
  • Packaging Design
Deliverables
  • 3 x SKU Label Design
  • 1 x Box Design
Intro

Following the successful completion of the Floriol Cold-Pressed Oil packaging design, Simona Străuț, branding specialist at Renaissance Design, invited us to partner up on another product launch, this time for the Bulgarian Kaliakra Oil. As always we are grateful to Simona for the opportunity and really proud of the outcome.

Context

Kaliakra is a brand with a longstanding tradition on the Bulgarian market and being one of the most recognized oil brands. To strengthen the Kaliakra brand image in the “naturalness” territory, the client wanted to extend the range in the specialties segment by launching  3 new recipes with aromatic herbs, made of first press rapeseed oil.

Client

Renaissance Design

Year

2020

Services
  • Creative Direction
  • Packaging Design
Deliverables
  • 3 x SKU Label Design
  • 1 x Box Design
The Purpose

To design the packaging of the 3 new recipes with aromatic herbs. The main purpose of the creative directions was to set up the brand extension for the Kaliakra brand.

The Design Solution

For the Kaliakra Oil with Aromatic Herbs packaging design, the creative direction is based on the concept of naturalness. The photographed ingredients on the front are perceived as real/from nature. The doodles on top were added to evoke the playfulness of cooking, the freedom to improvise and find your own recipe. We also defined the color coding to create differentiation between the variants.

Client Testimonial

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Rejected Concepts

We worked on 2 additional design routes for the Kaliakra Oil with Aromatic Herbs. One of them was more focused on color coding and ingredient display. The other one presented the ingredients in a handmade-looking sketch.