To design the packaging of the new range in a way that respects the established visual identity of the Floriol brand, but offers differentiation in the brand portfolio and on the shelves. The main purpose of the creative directions was to set up the brand extension for Floriol brand, a new range in oil specialties that will translate the same visual identity that is memorable and differentiates in the market.
The Design Solution
For the Floriol Cold-Pressed Oil packaging design the creative direction is based on the concept of balance. The main ingredient is placed in the middle of the label to suggest that each drop of oil is well balanced. On the front side of the label, we designed a subtle oil drop using the brand’s light blue color, to enhance the cold-pressed technique of extraction. The label is split halfway by the front design into a cold side and a warm side. The cold side, with the brand’s light blue color in the background, contains general information about the product and the brand. The warm side, with the ingredient color in the background, contains information specific to each product in the range. Thus, marrying the new range with the old brand.
“The creative proposals followed a detailed process that covered: category research, competition analysis, and in the end finding the best solutions for our needs. The implementation process was smooth, with great communication and all deadlines respected. The professionalism and creativity of the team conducted to the successful finalization of the project.” – Monica Spiru, Marketing Manager at Bunge Romania
We worked on 2 additional design routes for the Floriol Cold-Pressed Oil. One of them was more focused on color-coding and elegance. The other one presented the ingredients in an original layout.