Intro

When Simona Străuț, branding specialist at Renaissance Design (and our super long-term partner 🙏) sent us the brief for this rebranding project, we felt an instant connection with the story of the owners. As nature lovers ourselves, we are grateful that we had the opportunity to design the visual identity for this special place. 

Context

Carmen Guest House is a business founded in 1997 in Sibiu, Romania, and it was initially dedicated to enduro tour enthusiasts, especially visitors from outside the country. In the context of the 2020 coronavirus pandemic when international travel was limited, the owners had to expand their target audience and update their services to appeal to internal tourists.

Client

Renaissance Design

Year

2021

Services
  • Logo Design
  • Graphic Design
  • Visual Identity
  • Brand Collaterals
Deliverables
  • Logo
  • Basic Guidelines
  • Letterhead
  • Business Cards
  • Email Signature
  • Food & Drinks Menu 
  • Facebook Covers
Intro

When Simona Străuț, branding specialist at Renaissance Design (and our super long-term partner 🙏) sent us the brief for this rebranding project, we felt an instant connection with the story of the owners. As nature lovers ourselves, we are grateful that we had the opportunity to design the visual identity for this special place. 

Context

Carmen Guest House is a business founded in 1997 in Sibiu, Romania, and it was initially dedicated to enduro tour enthusiasts, especially visitors from outside the country. In the context of the 2020 coronavirus pandemic when international travel was limited, the owners had to expand their target audience and update their services to appeal to internal tourists.

Client

Renaissance Design

Year

2021

Services
  • Logo Design
  • Graphic Design
  • Visual Identity
  • Brand Collaterals
Deliverables
  • Logo
  • Basic Guidelines
  • Letterhead
  • Business Cards
  • Email Signature
  • Food & Drinks Menu 
  • Facebook Covers
Logo Pensiunea Carmen after Rebranding
The Purpose

To update the business’s visual identity to match its new positioning and emphasize the accessible urban location of the guest house.

The Design Solution

For the Carmen Guest House identity redesign, we developed a modern logo that reinforces the company values and manages to convey a relaxed and approachable personality. We chose as a representative element the nest, the coziest space where you can relax in a natural setting, where you have distance from stressors all the while enjoying a breathtaking view. This is how we reinforce the strong link of the company with nature and the outdoors. The Sibiu skyline, which claims part of the company’s identity, abstractly represents the view visible from the backyard of the guest house.

Client Testimonial

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